Stop being invisible to the people who need you most

The real work starts with clarity,
not color palettes.

I help thoughtful founders become instantly recognizable to the people searching for what they offer—through words and visuals that make the right people say, “Yes. This.”

  • Agency veteran who ditches bloated agency BS for actual momentum

  • Builder of my own businesses—where rapid clarity was non-negotiable

  • Creative strategist who turns your “why” into a brand people feel

I created Startwith to offer a faster, clearer way to build brands that connect with your people—with fewer headaches.

Let’s talk about your brand.

Before I founded Startwith,
I was a creative who kept asking…

“Does it have to be this shallow and complicated?”

I spent two decades at West Coast agencies, learning precisely what doesn’t work.


Agency Days

Deadlines trumped meaning, flash beat clarity, and strategy sessions went nowhere. I watched brilliant founders get stuck in processes that didn't honor what made them different.

Entrepreneur Experiments

So I left—and built businesses of my own. I learned firsthand what it's like when every decision matters and there's no room for branding that misses the mark.

Startwith Origins

Having lived the messy middle—juggling budgets, roles, and soul-tugging choices—I know a brand shouldn’t be just for show. Today, mission-driven founders get the clarity and confidence they deserve—without the overwhelm, endless revisions, or losing what makes them special.

Simple line drawing of a man wearing a black t-shirt, writing in a notebook, resting his head on his right hand, looking forward.
Illustration of a light bulb hanging with a tangled, scribbled line above it, representing a chaotic or confused idea.

Think we might
be a good fit?

Let’s chat.
You bring the questions, I’ll bring my best ideas.
45 minutes, no pressure—just real strategy and honest insight.

Even if you're not 100% ready, this is a no-strings chance to get a fresh perspective, see what's possible, and know exactly what's keeping the right people from finding you.

A series of historical black and white photographs depicting indigenous people and traditional dwellings, including women with headscarves, a woman in traditional attire, a woman with a long braid, a grass hut, and individuals paddling canoes.

Land Acknowledgement

As the founder of Startwith, I acknowledge that I operate on the traditional, ancestral, and unceded territory of the Tongva (also known as Gabrielino) people, who have been the traditional caretakers of the land now known as Pasadena, California, since time immemorial.

I recognize the Tongva people's enduring relationship with this land and honor their past, present, and future contributions to our community. The Tongva continue to maintain their cultural practices and connection to this region, despite historical displacement and ongoing challenges.

As a small business owner based in Pasadena, I commit to educating myself about Indigenous history, supporting Indigenous-led initiatives when possible, and seeking opportunities to build respectful relationships with local Indigenous communities.

This acknowledgement is a small step in my ongoing commitment to justice, reconciliation, and a more inclusive future for all.