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Startwith
About
Work With Me
Articles
Contact
About
Work With Me
Articles
Contact

Can I help you build an unignorable brand?

I send weekly tips, insights, and exercises you can use today, plus access to my Free Unignorable Brand Kickstart mini-course. You'll get my best ideas, early invites, and subscriber-only discounts.

Thank you!

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This question stopped me in my tracks when I first heard it:⁠ ⁠ What problem would still exist if your business disappeared tomorrow?⁠ ⁠ Not "what do you sell?"⁠ Not "what's your mission statement?"⁠ Just: What problem are you rea
Let’s Talk Taglines Often, what we remember most about a brand is its tagline: • Just do it. • When it absolutely, positively has to be there overnight. • The happiest place on Earth. • The ultimate driving machine. &b
Being great at what you do isn’t enough if no one knows you exist. Visibility is intentional, not accidental. If you're sitting around hoping to be noticed, you’re doing it wrong. Strategy creates attention. Attention drives impact. And i
The moment your brand stops being about your audience is the moment you lose them. People don’t care about what you do—they care about what you can do for them. Shift your focus outward, and watch your brand grow inward. ⁠ ⁠ Shift your fo

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