Your brand should be a lighthouse for the people who are searching for you.

It starts with clarity.

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You don’t need a logo. You need to be clear about who you're for and why they should care.

Take everything you think you know about branding and set it aside for a second.

  • Logos, color palettes, and months-long processes

  • Waiting until “everything lines up” before you launch

  • Investing in shiny visuals before you nail your story

This isn’t just a visual upgrade or a quick messaging tweak.

This is about uncovering the heart of what you do—so everything else has something solid to launch from.

You're already building something meaningful. You're already in it. And the longer you wait to get clear on how you show up, the more your ideal clients will walk right past you—thinking you're just another option instead of exactly what they've been looking for.

When your brand clearly reflects who you serve and why they should care, the right people recognize themselves immediately.

Clarity is how you grow.

And that’s why I created Startwith—to help thoughtful founders like you stop spinning, start connecting, and finally build a brand worthy of the business you’ve actually built.

Get started→

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Every day you're unclear, ideal clients choose competitors who make their value obvious. Businesses that put clarity first grab the attention—and loyalty—that others miss.

What you’re really getting:

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Clarity that makes every decision easier
From the very first session, we get to the heart of what makes your business different. You’ll walk away with a strategy, voice, and message that finally feels right, and makes every pitch, post, and next move simpler.

A brand that feels like you, and works like it should
Yes, you’ll get the essentials: visual identity, messaging, website, maybe even business cards. But what you’re really getting is a brand that helps people get you—fast. Clear, true, and built to connect.

A process that respects your time (and your sanity)
No bloated timelines. No endless revisions. Just focused collaboration, fast turnaround, and a system designed to give you exactly what you need, without the overwhelm.

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Get clear on what makes you different—and build a brand that connects.

The Heart Lab

You’re already doing meaningful work. Let’s make sure people understand it—fast.

This isn’t a plug-and-play template. It’s a focused workshop that gets to the heart of what makes your business different—so you can finally say it in a way that clicks with the people you’re here to serve.

In just one 90-minute session, we’ll uncover your story, sharpen your voice, and give you a strategy you can actually use.

Here’s what’s included:

  • 90-minute brand strategy intensive to clarify your
    “why,” define your voice, and map out what makes you unignorable

  • Comprehensive Heart Lab Brief, delivered within 48 hours, with your brand’s positioning, messaging, and clear next steps

  • Credit toward a full Launch! package if we move forward together

Investment: $3,500

The goal isn’t just clarity—it’s confidence.
A message that feels right and connects with the people who need to hear it most.

After your Heart Lab, you’ll have a clear brand blueprint—and three ways to bring it to life:

  1. DIY with confidence. Take your Heart Lab Brief and implement it yourself—with a resource pack to guide you.

  2. Collaborate with your team. Brief your designer or copywriter with crystal clarity, plus my recommendations for trusted partners.

  3. Launch! with Startwith. We'll transform your blueprint into a complete brand—messaging, visuals, website—fast and focused.

If you’re ready to move into Launch!, I’ll present three package options—each tailored to your Heart Lab Brief. You pick the one that fits, we set the timeline, and I handle everything else. Most brands go live in a week or two, and a portion of your Heart Lab investment applies directly to whichever package you choose.

Ready to transform your brand and business?
Let’s talk about it.

When your brand works the way it’s meant to, you’ll:

  1. Know exactly who you are, what you stand for, and how to say it with confidence.

  2. Stop hiding behind AI copy and stock visuals—and start showing up as the real you.

  3. Have a brand that reflects your values, resonates with your audience, and actually moves people to act.

  4. Make decisions faster, communicate more clearly, and spend less time overthinking every post, pitch, or page.

  5. Feel proud to share your brand, because it finally feels aligned, inside and out.

We've worked with Brad for 20 years, and his superpower is capturing the essence of our ventures with clear, clever, and impactful branding. He's fun, wildly creative, articulate, and kind. You’ll get big agency know-how without the fuss. Try working with him—you'll be glad you did! And no, he didn't pay me to say this. Will Fendon, Fendon Properties

Got a question?
Not sure where to begin? Start here.

Whether you’re curious about the process, want to explore your options, or just need a sounding board, I’m all ears.

Fill out the form (or shoot me an email), and I’ll be in touch soon—no pressure, no pitch.

Let’s figure it out together.

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Just the FAQs

Illustration of three hands holding blue tickets with lines representing text.

  • If you started your business to solve real problems and help people—not just maximize profit—you're mission-driven. You don't need to be a nonprofit or have "save the world" in your mission statement. Most thoughtful business owners who care about their impact qualify, even if they've never used that term.

  • The Heart Lab is where clarity happens. In 90 minutes, we uncover what makes your business genuinely different—what actually makes people stop and say "Yes, this is for me."

    Within 48 hours, you'll have a complete brand strategy and roadmap you can run with yourself or use as the foundation for a full Launch! package.

    Investment: $3,500 (a portion is applied towards Launch! if we continue working together)

  • After your Heart Lab, you'll have clear strategy. Launch! transforms that into everything you need to be unignorable and successful: messaging, visual identity, website, and more. I'll present three options designed around your insights, you choose what fits, and your Heart Lab investment applies directly to whichever package you select. Most brands come together in 1-3 weeks.

  • No pressure. The Heart Lab stands alone as valuable strategic work. You'll have everything you need to move forward on your own timeline, with your own team, or come back to Launch! when you're ready.

  • You become impossible to miss for people already searching for what you offer—no shouting for attention required. I work with one client at a time, so you get complete focus. As a reformed agency insider, I skip what doesn't work and get straight to clarity. Your brand comes together in weeks, not months.

  • The breakthrough happens with focus and clarity, not time. When you get clear on who you serve, what you offer, and why they should care, everything else falls into place quickly. I skip theoretical frameworks and focus on what makes your ideal clients recognize you immediately. You'll have a brand that feels right from day one.

  • Payment upfront means we both stay focused on what matters: building your brand. You get my complete attention without administrative interruptions or payment distractions.

  • A brand that truly reflects your business and makes your ideal customers stop and say "This is exactly what I've been looking for." You'll see clearer messaging, stronger connections, and a cohesive identity that sets you apart.

  • I guarantee 25 years of experience and heart poured into your project — a brand that feels authentically you and a strategy that's immediately actionable. If you're not satisfied, we'll work together and make it right.