How we made medication management feel less clinical

Tooktake is a simple sticker system that helps people track medication and supplements—but most health products feel clinical, intimidating, or like they're designed by doctors for doctors.

The challenge: People forget to take their medication. A lot. But existing solutions feel either too medical (pill organizers that scream "sick person") or too app-heavy (who wants another notification?). We needed something simple that actually worked.

The insight: The best health solutions don't feel like health solutions. They feel like helpful everyday objects that happen to make your life better.

We created a complete brand and product ecosystem that feels more like friendly life organization than medical management. The visual identity is approachable and colorful without being childish, the packaging feels like something you'd actually want on your counter, and the copywriting speaks to real people and families dealing with real medication chaos—not clinical perfection.

From brand identity to packaging, social media, website, and all the marketing materials in between, we built a system that makes medication tracking feel simple, positive, and human. Because the best health habit is the one that doesn't feel like work.