Welcome aboard—glad you’re here.

To kick things off, I have two quick asks:

Basic info: Your name, business details, and other relevant tidbits.
Your gut reactions: A few snap takes on core concepts we’ll revisit later.

Think of this as doodling on a napkin—not a final draft. We’ll unpack, refine, and expand as we go, so don’t overthink it—honesty and authenticity are your superpowers here.

Thanks for jumping in—let’s get started!

By submitting, you agree to our Privacy Policy.

This is gonna be great!

A cartoon person with dark hair, smiling, pointing at a large clipboard with a form, and a highlighted blue button at the bottom.

Name

First Name

Last Name

Phone

(###)

###

####

Current website (if any)

http://

What’s the name of your business, and what do you do?

(Feel free to brag a little—or keep it simple. Up to you.)

What made you start this thing in the first place?

(Was there a moment, a mission, or just a deep itch you couldn’t ignore?)

What do you wish more people understood about the work you do?

(This is your “If I could just get people to get this…” moment.)

Who do you love working with—and why?

(You don’t have to define your “target audience.” Just describe the people who light you up.)

What problems are those people dealing with before they find you?

(What are they struggling with, feeling, or trying to figure out?)

What makes you different from others in your field?

(What do your best clients say they love about working with you?)

When you imagine your business 3–5 years from now, what do you hope has changed?

(What are you working toward, building, growing into?)

What’s currently getting in your way?

(Could be external stuff like time or resources—or internal stuff like “I have no idea how to talk about what I do.”)

When people interact with your brand, what do you want them to feel or think?

(Try not to overthink this. Just gut-level: what’s the vibe?)

Do you have any existing brand stuff (logo, website, messaging)?

(How’s it working—or not working—for you right now?)

Have you worked with a branding or design pro before?

(If yes: how’d that go? If not: anything you’re nervous or excited about?)

What would make this whole process feel like a win for you?

(What would you need to walk away with and say, “Yep, that was 100% worth it”?)

Are there any important dates coming up?

(Launches, events, deadlines, fiscal cliffs, etc.)

Anything else you want me to know before we dive in?

(This is your open mic. Anything goes.)