Let’s make your brand

unmistakable

No more blending in.
No more second-guessing.
Just a clear, confident brand people get—and move toward.

A smiling man with dark brown hair and a light beard, wearing a white shirt, sitting in front of a staircase with black and white risers.

You’re already doing work that matters.

But when your message is murky, your mission stays invisible.

The people you're here for? They scroll right past.

You don’t need “more marketing.”
You need clarity that connects.

See how it works

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A cartoon drawing of a person with long dark hair holding a large red heart close to their chest with both hands, smiling with eyes closed.

Let’s turn your mission into a brand that moves people.

The Heart Lab

In just a week, we get to the core of your brand—so people finally feel what makes you different.

You’ll walk away with:

  • A sharper story (your why, your voice, your edge)

  • A Heart Lab Brief (positioning, message, roadmap)

  • Momentum (you’ll know exactly what to do next)

Investment: $3,500

Bonus: If we move into a Launch! package, a portion of your investment investment rolls into the package.

See if The Heart Lab is right for you 👇

What happens after the Heart Lab?

Three ways forward—based on your goals:

  • Launch! with Startwith: Full brand messaging, identity + website. Done-for-you, fast.

  • Collaborate with your team: Bring the Brief to your designer or copywriter.

  • DIY with confidence: Use your Brief + my step-by-step tools.

If you choose Launch!, I’ll present three tailored options. You pick your path, we set the timeline, and I take it from there.

Most brands go live in 1–2 weeks.
And yes—a portion of your Heart Lab investment rolls into the Launch! package ✌🏼

You don’t need louder. You need clearer.
Let’s turn your brand into a lighthouse—
so the right people see it, feel it, and follow.

Have a question?
Not sure where to start? Start here.

Whether you're exploring options or just need a sounding board—I'm all ears.

Fill out the form (or send a quick email), and I’ll be in touch soon.

No pressure. No pitch. Just honest insight and next steps.

Let’s figure out what’s right for you—together.

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A stylized illustration of a bird carrying a yellow envelope in its beak | Brand Strategy and Design for Mission-Driven Businesses | Startwith

Just the FAQs

Illustration of three hands holding blue tickets with lines representing text.

  • If you started your business to solve real problems and help people—not just maximize profit—you're mission-driven. You don't need to be a nonprofit or have "save the world" in your mission statement. Most thoughtful business owners who care about their impact qualify, even if they've never used that term.

  • The Heart Lab is where clarity happens. In 90 minutes, we uncover what makes your business genuinely different—what actually makes people stop and say "Yes, this is for me."

    Within 48 hours, you'll have a complete brand strategy and roadmap you can run with yourself or use as the foundation for a full Launch! package.

    Investment: $3,500 (a portion is applied towards Launch! if we continue working together)

  • After your Heart Lab, you'll have clear strategy. Launch! transforms that into everything you need to be unignorable and successful: messaging, visual identity, website, and more. I'll present three options designed around your insights, you choose what fits, and your Heart Lab investment applies directly to whichever package you select. Most brands come together in 1-3 weeks.

  • No pressure. The Heart Lab stands alone as valuable strategic work. You'll have everything you need to move forward on your own timeline, with your own team, or come back to Launch! when you're ready.

  • You become impossible to miss for people already searching for what you offer—no shouting for attention required. I work with one client at a time, so you get complete focus. As a reformed agency insider, I skip what doesn't work and get straight to clarity. Your brand comes together in weeks, not months.

  • The breakthrough happens with focus and clarity, not time. When you get clear on who you serve, what you offer, and why they should care, everything else falls into place quickly. I skip theoretical frameworks and focus on what makes your ideal clients recognize you immediately. You'll have a brand that feels right from day one.

  • Payment upfront means we both stay focused on what matters: building your brand. You get my complete attention without administrative interruptions or payment distractions.

  • A brand that truly reflects your business and makes your ideal customers stop and say "This is exactly what I've been looking for." You'll see clearer messaging, stronger connections, and a cohesive identity that sets you apart.

  • I guarantee 25 years of experience and heart poured into your project — a brand that feels authentically you and a strategy that's immediately actionable. If you're not satisfied, we'll work together and make it right.