How we humanized luxury real estate.

Will Fendon’s Portland-based team didn’t want to be just another polished agency with drone shots and designer suits. They wanted a brand as personal as the neighborhoods they love.

The challenge: Luxury real estate often feels cold and copy-paste. Will’s team? Warm, local, and wildly knowledgeable—down to the best late-night taco in town.

The shift: Real estate isn’t just about property. It’s about people—and helping them feel at home before they even move in.

The outcome: We built a brand, social presence, and collateral system that felt lived-in and welcoming. No pretense. Just confidence, charm, and connection. Now, Will’s team stands out not just for what they sell, but for how deeply they serve.